Case Studies
- Really Useful Websites has undertaken many projects on behalf of clients and of course, many are on-going
- Almost all projects are different to some degree, but some things are always the same
- We listen to our clients
- We advise them on which internet marketing activities are right for them
- We advise them on the most cost effective and efficient way to implement their internet marketing activity
- We help them to implement it
- Please read through our case studies to find out more
One Advice - debt solutions company
One Advice, a leading debt solutions company based in Sale, Cheshire, called us in to help them develop and implement an internet marketing strategy.
- Working with them we formulated a brand strategy that would make best use of the various brands they traded under and domains they owned - many of which were very SEO friendly
- Market research was also undertaken to test our brand strategy
- We developed a template for use throughout their various websites and also a content management system - launching 20 websites for them using this system
- We optimised their various websites using SEO techniques
- We also reviewed their pay per click activity, made changes to improve performance and installed a pay per click management system - Bid Buddy from The Technology Works - to help them manage their pay per click activity more effectively
- Their marketing assistant was trained in all aspects of SEO and PPC, so that they could manage their activity in-house
- We devised and implemented email marketing campaigns with them
- We helped them to implement a new hosting stategy and to put in place web stats and KPI reporting
- We advised them on other possible internet marketing activities, including: affiliate marketing, online display advertising and online classified advertising and helped them to implement the activities selected
As a result of our support One Advice now have a fully trained in-house internet marketing team, a suite of websites targeting their various consumer segements, several websites on page one of Google for relevant search terms and a system for the efficient management of PPC.
Traffic to their sites is increasing, conversion of site visits to leads has improved and leads generated from internet marketing have increased significantly.
Security Travel - Co-op Travel
We were asked by Co-op to help with their Security Travel brand.
- We reviewed their agency managed pay per click campaigns and made recommendations to improve performance
- We gave their team some training in PPC, so that they could manage their agency from a better knowledge base
- We also trained them in the basics of SEO, so they could do some work in-house
- We gave feedback on their websites, with tips to improve it
As a result Co-op were able to work with their agency to improve PPC performance.
