One Advice - debt solutions company

One Advice, a leading debt solutions company based in Sale, Cheshire, called us in to help them develop and implement an internet marketing strategy.

  • Working with them we formulated a brand strategy that would make best use of the various brands they traded under and domains they owned - many of which were very SEO friendly
  • Market research was also undertaken to test our brand strategy 
  • We developed a template for use throughout their various websites and also a content management system - launching 20 websites for them using this system
  • We optimised their various websites using SEO techniques 
  • We also reviewed their pay per click activity, made changes to improve performance and installed a pay per click management system - Bid Buddy from The Technology Works - to help them manage their pay per click activity more effectively
  • Their marketing assistant was trained in all aspects of SEO and PPC, so that they could manage their activity in-house
  • We devised and implemented email marketing campaigns with them
  • We helped them to implement a new hosting stategy and to put in place web stats and KPI reporting  
  • We advised them on other possible internet marketing activities, including: affiliate marketing, online display advertising and online classified advertising and helped them to implement the activities selected

As a result of our support One Advice now have a fully trained in-house internet marketing team, a suite of websites targeting their various consumer segements, several websites on page one of Google for relevant search terms and a system for the efficient management of PPC.

Traffic to their sites is increasing, conversion of site visits to leads has improved and leads generated from internet marketing have increased significantly.

 


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Testimonials

  • Really Useful Websites did a great job in helping us todevelopour internet strategyand then implemen...
    Matt Cheetham, Chief Executive, One Advice
  • I'd recommend Really Useful Websitesfor their experience, knowledge,drive and energy - they really d...
    Eamonn Ferrin, Chief Executive, Allbury Travel Group

Quick Vote

Which of the following do you use to promote your site online?

 Search Engine Optimisation
 
 (24%)

 Pay Per Click
 
 (12%)

 Online Display Advertising (banner ads)
 
 (12%)

 Affiliate Marketing
 
 (12%)

 Email Marketing
 
 (18%)

 Online PR / Social media (Facebook / Twitter)
 
 (24%)