One Advice - debt solutions company
One Advice, a leading debt solutions company based in Sale, Cheshire, called us in to help them develop and implement an internet marketing strategy.
- Working with them we formulated a brand strategy that would make best use of the various brands they traded under and domains they owned - many of which were very SEO friendly
- Market research was also undertaken to test our brand strategy
- We developed a template for use throughout their various websites and also a content management system - launching 20 websites for them using this system
- We optimised their various websites using SEO techniques
- We also reviewed their pay per click activity, made changes to improve performance and installed a pay per click management system - Bid Buddy from The Technology Works - to help them manage their pay per click activity more effectively
- Their marketing assistant was trained in all aspects of SEO and PPC, so that they could manage their activity in-house
- We devised and implemented email marketing campaigns with them
- We helped them to implement a new hosting stategy and to put in place web stats and KPI reporting
- We advised them on other possible internet marketing activities, including: affiliate marketing, online display advertising and online classified advertising and helped them to implement the activities selected
As a result of our support One Advice now have a fully trained in-house internet marketing team, a suite of websites targeting their various consumer segements, several websites on page one of Google for relevant search terms and a system for the efficient management of PPC.
Traffic to their sites is increasing, conversion of site visits to leads has improved and leads generated from internet marketing have increased significantly.
