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Search Engine Optimisation (SEO)
- Search engine optimisation (SEO) is the process of optimising web pages so that they stand a better chance of ranking highly in the search engines for natural search
- The process involves:
- Keyword research
- Current ranking analysis
- Addressing on-page issues - content and structural
- Off-page issues - search engine submission and link building
- Constant monitoring and review
- Really Useful Websites can help you to develop an SEO strategy, implement it for you, or leave you with the tools to do it yourself
Search Engine Optimisation is now established as a crucial digital marketing discipline, the value of achieving and maintaining high rankings in the search engines for targeted keywords being very clear.
Whilst every click to your website from a natural search listing is effectively 'free', clearly there is a cost associated with getting a website to a high position in the first place.
This cost includes getting the right advice initially, and then either allocating the resource necessary to add content and build links - the key elements of the on-going search engine optimisation effort - or paying an external supplier to do it.
Really Useful Websites has a great deal of experience in optimising websites, and we offer first class advice on the key things a company needs to be doing in order to rank higher for natural search.